What we do...
We drive cars, go on adventures, and tell you all about them. We're based here in Arizona, but explore wherever the road may take us, all the while keeping in mind the adventurous spirit that defines the Southwest.
Let us take you with us.
The Drive Event
The Southwest Lifestyle Media Drive brings journalists together to evaluate vehicles based on the features that are most desirable for everyday, active lives.
Sure, we want to talk about torque, suspension and horsepower, but most importantly, we want to know if the vehicle will please on a road trip (whether mild or ruggedly off road, or on a weekend jaunt to grandma’s). If it can adequately accommodate gear (mountain bikes, sports equipment, or a Costco trip’s worth of groceries). And, if you think you could love it for 79.3 months (the average length of vehicle ownership, according to IHS Markit).
If consumers are planning to keep their vehicles until they feel that seven-year itch, or even beyond, we want to talk about factors like reliability, safety, versatility and other features that will suit their lifestyle for the longest period of time.
That’s what the Southwest Lifestyle Media Drive is about.
Our Event Team...
Creative people who are passionate cars and travel, and decided to put together an event to share the love with other likeminded journalists and adventurers.
An automotive and travel writer, Jim first drove when he was 12 years old, “borrowing” his grandfather’s Ford pickup truck on the family farm in Michigan. He’s been a car enthusiast ever since. His passion for cars and travel have taken him across the country and around the world in search of interesting drives and great stories. His auto reviews and travel stories appear nationally in print and online. You can catch him on several local TV stations, sharing his automotive and travel expertise.